In a contemporary and refined design, the structure is located in the little pedestrian square , seat of two examples of Italian excellence, such as the Academia Barilla and the Consorzio del Prosciutto di Parma. Nearby, a shopping area, a large multiplex cinema, restaurants for all tastes and an exclusive wellness center with gym.

A few steps away are the Paganini Auditorium, Congress Centre of the City of Parma, and a large park ideal for walking and jogging. The historic center is a short walk away and the structure, although in the city center, is easily accessible by car without the risk of limited traffic areas.