In a contemporary and refined design, the structure is located within the Barilla Center, seat of two examples of Italian excellence, such as the Academia Barilla and the Consorzio del Prosciutto di Parma. Nearby, a shopping area, a large multiplex cinema, restaurants for all tastes and an exclusive wellness center with gym.

A few steps away are the Paganini Auditorium, Congress Centre of the City of Parma, and a large park ideal for walking and jogging. The historic center is a short walk away and the structure, although in the city center, is easily accessible by car without the risk of limited traffic areas.